2016 CAE Recipient Profile - The Canadian Real Estate Association


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The Canadian Real Estate Association 

The Canadian Real Estate Association (CREA) is one of Canada’s largest single-industry trade Associations. Our membership includes more than 115,000 real estate brokers, agents and salespeople, working through 90 real estate Boards and Associations across Canada. 

CREA works on behalf of the public and its REALTOR® members. To do so, it:

  • Represents the interests of its members to the federal government and its agencies on existing or proposed legislation that will affect those members, and/or impact homeownership.
  • Assists our REALTOR® members to better serve their clients by providing quality technology products including REALTOR.ca, WEBforms® and DDF®.
  • Enhances member professionalism and ethics by providing national standards, including establishment of symbols of quality associated with using CREA brands and trademarks. Protects and promotes the two primary national CREA trademarks, MLS® and REALTOR®.
  • Produces accurate, up-to-date information and analysis on economic issues. 

In setting our strategic plan and priorities, CREA recognizes that it is part of a larger "Community of REALTOR® Associations" that together, serve the interests of REALTORS®. As the national association CREA plays a unique role in achieving the Community’s aspirations, contributing at times as champions, unifiers, partners, catalysts, facilitators and collaborators.  As CREA sets about to deliver on its strategic promises and priorities we will do so with deep appreciation for the following beliefs

Our Community's Shared Customer

We believe that REALTORS® are our only customers; they pay the bills and deserve the very best from all of us.  Local, provincial and national associations must do their best to coordinate and work cooperatively together to ensure REALTOR® success. 

Our Community's Shared Purpose

We believe that the entire Community of REALTOR® Associations shares a core and fundamental purpose, namely, to support REALTORS® to succeed in their chosen profession. This simple statement should guide us to align our efforts and deliver real value to our REALTOR® Members. 

Our Community's Shared Vision

We believe that if the entire Community of REALTOR® Associations is aligned and focused on living our shared purpose we will, together, be successful in achieving a vision   that REALTORS® are chosen by consumers as the trusted, respected, voice and experts for all things real-estate

The Excellence Canada program helps to provide focus on what is important, what is relevant and not just a focus on what it is doing but how it is providing its products and services.  Everyone within CREA has a ccommitment to values (teamwork, shared success, respect, continuous improvement, focus on members and staff); active engagement in using and supporting the “How” and ownership and leadership in CREA community.