2015 CAE Recipient Profile - Rogers Communications

Rogers Communications is one of Canada’s leading communications companies. The company was founded by Ted Rogers in 1960. Ted was a visionary with immense passion for building a company – not just a company that lasts, but an organization that is worthy of lasting. This year Rogers celebrated its 55th anniversary. Like many founders, Ted lived and breathed Rogers. He personified innovation and winning in everything he did.  He was a bigger than life personality, and was respected for taking risks and making big bets.

The Rogers brand is built on innovation. Rogers is the largest wireless provider with over 9 million customers, and one of Canada’s leading providers of cable television, high-speed internet and telephony services to consumers and businesses. Rogers is also investing in new emerging business, like Smart Home Monitoring services.

In addition to its cable and wireless business, Rogers has an enviable suite of media assets including 56 radio stations, more than 50 magazines, and a variety of TV stations. Rogers is home to premium Canadian media brands including Sportsnet, The Shopping Channel, and in publishing, Chatelaine, Maclean’s and more. The top radio brands include 680 News & CHFI FM.  Rogers owns the Toronto Blue Jays and 37.5% of Maple Leaf Sports and Entertainment that own the Toronto Raptors and Toronto Maple Leafs. And, in the fall of 2014, Rogers did a $5.2B deal with the NHL to own exclusive rights for hockey broadcast in Canada.

Put it all together and you get one of the most recognized brands in Canada.

We have a long history of giving back, and we are proud to be recognized as an Imagine Canada Caring Company. From fundraising campaigns to serving on charitable boards, our employees give generously and volunteer thousands of hours every year to drive positive change in their communities. We are committed to supporting our employees and their community activities including through the Rogers Employee Volunteer Program, which gives employees the opportunity to participate in one paid day off to volunteer each year.


Some Recent History

In 2007 we conducted a Return on Investment (ROI) analysis for a comprehensive wellness program, to investigate the benefits of such a program to Rogers. The results of the analysis were compelling enough to initiate the building of bWell, the Rogers employee wellness program, and in 2009 the bWell program was launched. Soon after we realized that no dollar figure could measure the true value of bWell, as the program simply identified the culture of Rogers that exists today and allows us to improve through shared inspirational stories and aspirational goals.

To compete in an ever-changing, highly competitive industry, it is vital that our employee wellness program contributes to making Rogers a great place to work. We recognize the importance of a healthy workplace because it will enable us to deliver a great experience not only to our customers, but also to our employees and the communities where we live. With the introduction of Rogers 3.0, the strategic plan developed by our CEO Guy Laurence, there is a renewed focus on our people. “Invest in and develop our people” is one of the seven priorities listed in Rogers 3.0. Today, bWell is a collaborative effort that is simply a part of our culture at Rogers, and continues to grow with each day.

How Did We Get Here?

Employee Wellness Governance Structure

Our governance structure keeps us accountable. In 2012 we introduced a Healthy Workplace policy (HR 15), established a Wellness Steering Committee and renewed our bWell Wellness Ambassador Network so we can better identify what a healthy workplace means (and looks like) at Rogers.

One of our goals is to have our planning be informed by the data we collect as well as the business collects, as it relates to employee experience. Using data to track progress is also important to us and recently, an employee wellness Key Performance Indicator (KPI) was added to the annual Corporate Social Responsibility report to do just that. The employee wellness KPI is represented by the number of bWell Ambassadors at Rogers locations across Canada.

One Rogers
We continue to partner with other departments and groups to positively affect the employee experience at Rogers. Groups include Health & Safety, Environment, Facilities, Learning & Enablement, Total Rewards, etc.

Diverse and Inclusive Employee Wellness Programming
We have a large and diverse employee population of approximately 27,000 across Canada, in a variety of roles such as corporate office employees, technicians, retail store employees and call centre customer service representatives, just to name a few. In order to reach as many employees as possible, most initiatives – like our Fitness Challenge and Health Risk Assessment - are offered online and all programs are offered in English and French. The bWell website is a hub for both our English and French-speaking employees where they can learn what wellness initiatives are happening nationally as well as locally. The website also provides resources and tools for employees to improve their health and wellbeing. Since the bWell website is on the internet, employees have the ability to access everything the site has to offer from home or from work and they can share their site favorites with their family and friends.

Excellence Canada – Canada Awards for Excellence, Healthy Workplace®
The Excellence Canada Healthy Workplace® Standard continues to be an important guiding tool for the development of our healthy workplace strategy. The certification process has helped us to identify our successes and areas of improvement as we build a healthy workplace at Rogers. We are very proud to receive Canada Awards for Excellence national recognition at the Silver level in the Healthy Workplace® category and look forward to our journey as we work towards achieving Gold and Platinum.